Perversity

Logo and card design for a university night at the GPO Hotel in Brisbane, Queensland.

Production & process

With the brief to produce a logo and card which needed to be bold, but ‘commercially viable’ at the same time – I jumped right in. Keeping in mind that that this was aimed at an audience aged between 18-25, I needed to make sure it was something eye catching and contemporary.

Drawing inspiration from the 80s graphics and colours, as well as from the retro typography from contemporary graphic designers – I came up with a logo and card using bright bold colours and a cursive font for the logo.

Quick summary

• Estimated time: 3 Days
• Client: GPO Hotel
• Tools: Illustrator & Photoshop